According to data from the Directorate General of Intellectual Property ("DJKI"), throughout 2023, there will be 114,130 trademark applications. In detail, as many as 83,752, service brands as many as 30,274. Also, there are 104 collective marks. In this application it is not certain that it will be accepted immediately, there is a first check whether the mark can be used or does it already belong to someone else? The most frequent incident is that someone carries out business activities without registering the brand until one day someone else registers the brand with DJKI which causes the entrepreneur to have to change his trademark and rebuild the branding of his brand.